by mckinley | Jul 28, 2016 | Uncategorized
The top two challenges for many service businesses are: 1.) Acquiring new customers 2.) Retaining existing customers The right referral program can work to do both. According to Nielson,...
by mckinley | Jul 26, 2016 | Uncategorized
It’s often said that 50% of advertising dollars are wasted. After 35+ years in the business, I suspect it’s closer to 90%. When it comes to planning your marketing budget, how hard would it be to allocate 10% for communicating with customers? That’s all it takes to...
by mckinley | Jul 26, 2016 | Uncategorized
When it comes to advertising your business, there are so many choices, any of which can “work” to grow your business. But which ones work the HARDEST for the LEAST AMOUNT OF MONEY? I’ve spent 40 years in advertising, and I’ll give you some free advice on three “must...
by mckinley | Jul 26, 2016 | Uncategorized
50% Off Is Easier Than It Looks How would you like to find a way to slash your marketing costs in 1/2, with very little effort? HVAC dealers do it all the time, by finding co-op sources that will pay up to half the cost of approved advertising. There are even some...
by mckinley | Jul 26, 2016 | Uncategorized
First, you can cherry-pick the homes you want to service, which makes good business sense because you know the areas where you already service, and you’re smart enough to target those neighborhoods for more customers. Very few homes in America are without central...
